Content Strategy

The shift from traditional TV viewing to on-demand requires streaming providers to rethink their content strategy

Overview

The fragmenting media landscape creates new challenges and opportunities for streaming providers. We have tools that help you get the most out of your content library. To ensure that your content strategy has a global reach and meets the needs of niche audiences' ever-changing demands for unique content.
NEW TO STREAMING?
Viewer demand for high-quality, original content continues to grow, customers are increasingly signing up for more than one streaming service. New, original content is the most compelling reason to sign up for a new service and a key way to reduce churn.
AUTOMATICALLY REFRESH YOUR CONTENT OFFERINGS
ENT.360 helps you refresh the content you offer your viewers quickly, no matter what the size of your library is. Helping you reduce churn easily by ensuring that viewers stay interested and engaged.
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AUTOMATE NEW CONTENT NOTIFICATIONS
Increase viewer engagement with automated content notifications whenever new content is added to your catalog. This feature provides a user-friendly link from email and SMS messages.
YOUR PARTNER FROM STRATEGY TO EXECUTION
With over 15 years of experience developing complex, leading-edge, digital solutions across a variety of platforms – we are prepared to help you innovate.
Our team is highly responsive – ready 24/7/365 to help you envision, design, develop, and deploy your category beating, future-proof solution.
LAUNCH OPTIMIZATION
Our analytic tools can help reveal the best time to launch new content and features.
EXPEDITE APP DEVELOPMENT
With universal support of all browsers and platforms, ENT.360's tools can reduce custom app development time to just two months.
CONTENT INDEXING
AI-assisted content indexing provides extraordinary accuracy and efficiency. Driving business performance by discovering insights from media and revealing viewers' preferences and habits allows for a more effective media strategy, better messaging, and personalized recommendations. Computer vision and machine learning tools search and tag any type of media content, automatically expediting production and revealing new monetization opportunities.
USE AI TO ANTICIPATE MARKET NEEDS
Our AI-assisted audience analytic tools help you anticipate uptake before you produce or acquire new content or develop a new feature or product. Ensuring that those development decisions are a good fit for your target audiences.
AUTOMATED, AI-ASSISTED TRANSLATIONS PROVIDE GLOBAL REACH
With automatic, any language (or dialect) to any language (or dialect) translation and captioning.

Related Topics

PAID VS. FREE CONTENT
Your content library will inevitably contain a mix of higher and lower-quality content. Not all of it will be able to be monetized in the same way. It's important that you identify what content people are willing to pay for and what content they're not. Use these free options to drive interest and traffic to convert customers to paid content.
CONTENT MONETIZATION
Improve your ROI with our suite of tools to monetize your media. ENT.360, our media management solution, provides automated content indexing, contextual advertising, and digital asset management tools that reveal new sources of revenue to build your business.
TREND ANALYTICS
Identify trends and opportunities in real-time. Enable strategic decision-making that reveals opportunities, reduces threats, and improves ROI.
IDENTIFY PATTERNS IN CUSTOMER BEHAVIOR
Increase your conversion rates, achieve a higher average order value, and improve customer loyalty by identifying patterns in customer behavior which let you provide each of them with a truly personalized experience.

ARE YOU READY TO EMPOWER YOUR BUSINESS WITH ARTIFICIAL INTELLIGENCE?